CASEIFICIO
PRINCIPE

Logo and brand redesign for the brand's 60th birthday

(Client)

Caseificio Principe

(Year)

2025

2026

(Services)

Branding | Art Direction
| Logo Design | Packaging

Rebranding realized for the 60th anniversary of Caseificio Principe. This involves logo, packaging, and social media assets redefinition.

The Before

Since the agency curated the brand before the transformation, we already knew their pillars and tone of voice, which made the makeover easier.

Before the brand reinterpreted the iconic classicism

of the family industry, with a simple logogram and

an old font paired.

The interesting challenge was the fact that, since no shooting has ever been made, nor any photographic material has been ever provided, all of the social media materials have always been elaborated within our own creativity, with the use of AI and photo manipulation.

After an in-depth analysis I decided to focus on a higher-niche target, aiming to elevate the brand image. The logo takes place from a single milk drop, with the original golden yellow, which turns into a crown combined with more of them, resembling the product's luxury, expressed even more by the font change and the new packaging layouts.

Caviar Dreams

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

brand

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

The Strategy

Since the launch of the new identity should have matched the 60th anniversary, paired by the strategy team, I realized, entirely by using AI, a teaser video, launched on IG a few days before the event.

Only after the 60th birthday was celebrated, the new brand assets were released gradually on social media.

CASEIFICIO
PRINCIPE

Logo and brand redesign for the brand's 60th birthday

(Client)

Caseificio Principe

(Year)

2025

2026

(Services)

Branding | Art Direction
| Logo Design | Packaging

Rebranding realized for the 60th anniversary of Caseificio Principe. This involves logo, packaging, and social media assets redefinition.

The Before

Since the agency curated the brand before the transformation, we already knew their pillars and tone of voice, which made the makeover easier.

Before the brand reinterpreted the iconic classicism of the family industry,

with a simple logogram and font paired.

The interesting challenge was the fact that, since no shooting has ever been made, nor any photographic material has been ever provided, all of the social media materials have always been elaborated within our own creativity, with the use of AI and photo manipulation.

After an in-depth analysis I decided to focus on a higher-niche target, aiming to elevate the brand image. The logo takes place from a single milk drop, with the original golden yellow, which turns into a crown combined with more of them, resembling the product's luxury, expressed even more by the font change and the new packaging layouts.

Caviar Dreams

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

brand

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

The Strategy

Since the launch of the new identity should have matched the 60th anniversary, paired by the strategy team, I realized, entirely by using AI, a teaser video, launched on IG a few days before the event.

Only after the 60th birthday was celebrated, the new brand assets were released gradually on social media.

CASEIFICIO
PRINCIPE

Logo and brand redesign for the brand's 60th birthday

(Client)

Caseificio Principe

(Year)

2025

2026

(Services)

Branding |
Art Direction
| Logo Design
| Packaging

Rebranding realized for the 60th anniversary

of Caseificio Principe. This involves logo, packaging, and social media assets redefinition.

The Before

Since the agency curated the brand before the transformation, we already knew their pillars and tone of voice, which made the makeover easier. Before the brand reinterpreted the iconic classicism of the family industry, with a simple logogram
and an old font paired.

The interesting challenge was the fact that, since no shooting has ever been made, nor any photographic material has ever provided, all of the social media materials have always been elaborated within our own creativity, with the use of AI and photo manipulation.

After an in-depth analysis I decided to focus on a higher-niche target, aiming to elevate the brand image. The logo takes place from a single milk drop, with the original golden yellow, which turns into a crown combined with more of them, resembling the product's luxury, expressed even more by the font change and the new packaging layouts.

Caviar Dreams

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

brand

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

The Strategy

Since the launch of the new identity should have matched the 60th anniversary, paired by the strategy team, I realized, entirely by using AI, a teaser video, launched on IG a few days before the event.

Only after the 60th birthday was celebrated, the new brand assets were released gradually on social media.