EYE.WE.ARE
Case study developed to enhance an eyewear brand niche for Luxottica.
(Client)
Luxottica
(Year)
2024
(Services)
Brand ID | Art Direction
| Packaging design
Not only urban fashion, this project, developed in collaboration between NABA and Luxottica, emphasizes the importance of good-looking eyewear in today's digital society.
Helvetica Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Optima Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
The Project
EYE.WE.ARE is an innovative eyewear brand that revolutionizes the concept of ocular protection for the digital age. Born from the observation that we spend an average of seventeen hours per day exposed to screens and solar radiation, the brand offers a unique technological solution: glasses with double-layer lenses that simultaneously protect against blue light from digital screens and UV rays. The name represents a linguistic interplay between "EYE", "WE ARE" and "EYEWEAR", expressing the brand's community philosophy.
The technological core of the brand is the patented double-layer lens system, which addresses two distinct yet equally important threats to eye health. The first layer filters blue light emissions, while the second layer screens solar UV rays, protecting against eye color alterations and skin damage from sun exposure.
By combining a luxurious, trendy aesthetic with a warm color palette and deep niche research, Eye.We.Are resulted in a stylish and aware brand: from the logotype and its declination to the minimal yet catchy visuals and ADs and e-commerce website, ending with an essential packaging design.
The visual identity built around Optima communicates timeless versatility and elegance, qualities that resonate with consumers seeking both sophistication and contemporary appeal and the minimalist palette reinforces this positioning while ensuring the brand feels current rather than dated or overly traditional.
The visual identity built around Optima communicates timeless versatility and elegance, qualities that resonate with consumers seeking both sophistication and contemporary appeal and the minimalist palette reinforces this positioning while ensuring the brand feels current rather than dated or overly traditional.
The main logo has been used as an emblem for both stability and recognizability; the brand's name is juxtaposed on the top and bottom.
The sun rays and an eye shape inspire the logogram.
EYE.WE.ARE
Case study developed to enhance an eyewear brand niche for Luxottica.
(Client)
Luxottica
(Year)
2024
(Services)
Brand ID | Art Direction
| Packaging design
Not only urban fashion, this project, developed in collaboration between NABA and Luxottica, emphasizes the importance of good-looking eyewear in today's digital society.
Helvetica Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Optima Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
The Project
EYE.WE.ARE is an innovative eyewear brand that revolutionizes the concept of ocular protection for the digital age. Born from the observation that we spend an average of seventeen hours per day exposed to screens and solar radiation, the brand offers a unique technological solution: glasses with double-layer lenses that simultaneously protect against blue light from digital screens and UV rays. The name represents a linguistic interplay between "EYE", "WE ARE" and "EYEWEAR", expressing the brand's community philosophy.
The technological core of the brand is the patented
double-layer lens system, which addresses two distinct yet equally important threats to eye health. The first layer filters blue light emissions, while the second layer screens solar UV rays, protecting against eye color alterations and skin damage from sun exposure.
By combining a luxurious, trendy aesthetic with a warm color palette and deep niche research, Eye.We.Are resulted in a stylish and aware brand: from the logotype and its declination to the minimal yet catchy visuals and ADs and e-commerce website, ending with an essential packaging design.
The visual identity built around Optima communicates timeless versatility and elegance, qualities that resonate with consumers seeking both sophistication and contemporary appeal and the minimalist palette reinforces this positioning while ensuring the brand feels current rather than dated or overly traditional.
The visual identity built around Optima communicates timeless versatility and elegance, qualities that resonate with consumers seeking both sophistication and contemporary appeal and the minimalist palette reinforces this positioning while ensuring the brand feels current rather than dated or overly traditional.
The main logo has been used as an emblem for both stability and recognizability; the brand's name is juxtaposed on the top and bottom.
The sun rays and an eye shape inspire the logogram.
EYE.WE.ARE
Case study developed to enhance an eyewear brand niche for Luxottica.
(Client)
Luxottica
(Year)
2024
(Services)
Brand ID | Art Direction
| Packaging design
Not only urban fashion, this project, developed in collaboration between NABA and Luxottica, emphasizes the importance of good-looking eyewear in today's digital society.
Helvetica Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Optima Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
The Project
Due to the timing, I first for a seamless bento grid carousel, but the proposal was rejected due to the crowded layout.
The inspiration came from setting up some music and taking a look at the "Spotify Wrap" section on my screen.
The technological core of the brand is the patented double-layer lens system, which addresses two distinct yet equally important threats to eye health. The first layer filters blue light emissions, while the second layer screens solar UV rays, protecting against eye color alterations and skin damage from sun exposure.
By combining a luxurious, trendy aesthetic with a warm color palette and deep niche research, Eye.We.Are. resulted in a stylish and aware brand: from the logotype and its declination to the minimal yet catchy visuals and ADs and e-commerce website, ending with an essential packaging design.
The visual identity built around Optima communicates timeless versatility and elegance, qualities that resonate with consumers seeking both sophistication and contemporary appeal and the minimalist palette reinforces this positioning while ensuring the brand feels current rather than dated or overly traditional.
The main logo has been used as an emblem for both stability and recognizability; the brand's name is juxtaposed on the top and bottom.
The sun rays and an eye shape inspire the logogram.
cozz x naba
cozz x naba
cozz x Naba
EXPLORE MORE PROJECTS
