Pettenon Cosmetics
Logo revamp and COSMOPROF 2025 social media management
(Client)
Pettenon Cosmetics
(Year)
2025
(Services)
Logo Design | Social Media Management | Video Editing
Pettenon Cosmetics reached in the early 2025, asking for a sponsorship campaign for their participation at Bologna's COSMOPROF 2025, one of the world's most important beauty expos.
Consequently, they also decided to "rebrand" their logo with some visual adjustments suggested by me during the event.
Social medias
Since the brand initially reached out the agency for support with social media, the first aim of mine was the development of simple graphics and adding their logogram to pictures.
With the upcoming of COSMOPROF in Bologna, they asked for a more niche campaign, which involved some teaser reels and product-related ones.
Furthermore, I had to be present during one of these days of the fair for on-site reportage and subsequent reel-making.
Upcoming events graphics
Pettenon came in touch also asking for a set of visual teasers for both COSMOPROF and BeautyWorld future events , asking for visual coherence in all of those.
The decision has been made to keep the original inputs given to the previous visuals, but changing both colors and backgrounds according to the place's themes, resulting in an organic yet peculiar teaser campaign set.
LOGO EDITED
Kyrial Display Pro SemiBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Gotham Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
With an already made and established brand identity, Pettenon reached out to us to make a small modification to their logo, which would have been revealed at the fair itself.
The job was held by the agency's Senior art director and me, leading to a strategic approach of simplifying and rebalancing the original spaces, without any alteration except for the slightly thinner emblem line.
Pettenon Cosmetics
Logo revamp and COSMOPROF 2025 social media management
(Client)
Pettenon Cosmetics
(Year)
2025
(Services)
Logo Design
| Social Media Management
| Video Editing
Pettenon Cosmetics reached in the early 2025, asking for a sponsorship campaign for their participation at Bologna's COSMOPROF 2025, one of the world's most important beauty expos.
Consequently, they also decided to "rebrand" their logo with some visual adjustments suggested by me during the event.
Social medias
Since the brand initially reached out the agency for support with social media, the first aim of mine was the development of simple graphics and adding their logogram to pictures.
With the upcoming of COSMOPROF in Bologna, they asked for a more niche campaign, which involved some teaser reels and product-related ones. Furthermore, I had to be present during one of these days of the fair for on-site reportage and subsequent reel-making.
Upcoming events graphics
Pettenon came in touch also asking for a set of visual teasers for the next COSMOPROF events, asking for visual coherence in all of those.The decision has been made to keep the original inputs given to the previous visuals, but changing both colors and backgrounds according to the place's themes, resulting in an organic yet peculiar teaser campaign set.
LOGO EDITED
Kyral Display
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Gotham SemiBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
With an already made and established brand identity, Pettenon reached out to us to make a small modification to their logo, which would have been revealed at the fair itself.
Since the launch of the new identity should have matched the 60th anniversary, paired by the strategy team, I realized, entirely by using AI, a teaser video, launched on IG a few days before the event.
Only after the 60th birthday was celebrated the new brand assets has been released gradually on social medias.
Pettenon Cosmetics
Logo revamp and COSMOPROF 2025 social media management
(Client)
Pettenon Cosmetics
(Year)
2025
(Services)
Logo Design
| Social Media Management
| Video Editing
Pettenon Cosmetics reached in the early 2025, asking for a sponsorship campaign for their participation at Bologna's COSMOPROF 2025, one of the world's most important beauty expos. Consequently, they also decided to "rebrand" their logo with some visual adjustments suggested by me during the event.
Social medias
Since the brand initially reached out the agency for support with social media, the first aim of mine was the development of simple graphics and adding their logogram to pictures.
With the upcoming of COSMOPROF in Bologna, they asked for a more niche campaign, which involved some teaser reels and product-related ones.
Furthermore, I had to be present during one of these days of the fair for on-site reportage and subsequent reel-making.
Upcoming events graphics
Pettenon came in touch also asking for a set of visual teasers for the next COSMOPROF events, asking for visual coherence in all of those.
The decision has been made to keep the original inputs given to the previous visuals, but changing both colors and backgrounds according to the place's themes, resulting in an organic yet peculiar teaser campaign set.
LOGO EDITED
Caviar Dreams
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
brand
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
With an already made and established brand identity, Pettenon reached out to us to make a small modification to their logo, which would have been revealed at the fair itself.
Since the launch of the new identity should have matched the 60th anniversary, paired by the strategy team, I realized, entirely by using AI, a teaser video, launched on IG a few days before the event. Only after the 60th birthday was celebrated the new brand assets has been released gradually on social medias.
cozz x community/excellera x pettenon cosmetics
cozz x community/excellera x pettenon cosmetics
cozz x community/excellera x pettenon cosmetics
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